About the project

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WithU is a leading British FitTech company and the parent brand behind Mvmnt, TrvlWell, and URUNN. Their personalised fitness app delivers AI-powered training plans, expert coaching, and over 1,000 workouts across 26 disciplines. WithU has partnered with Samsung, Visa, McDonald's, Sky, and Hugo Boss, and was recognised as the fastest-growing leisure and entertainment business in Europe with a 245.8% compound annual growth rate.

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My role

• End-to-end Webflow development of the web platform
• Collaborated with the internal design team on layout and UX
• Built API integrations connecting the site to WithU's wider product ecosystem
• Implemented GSAP animations throughout
• Architected a scalable CMS for a brand that updates frequently
• Full SEO optimisation including page structure, metadata, and performance
• Accessibility optimised across all pages
• Fully responsive across all devices and browsers

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