What do you actually build?

Webflow marketing sites end to end: design, build, integrations and handover. Everything is structured so your team can edit it later without touching code.

What does the process look like?

Scope and goals first, then design, then build, then handover with a proper walkthrough. You see progress at each stage rather than a reveal at the end.

Can you fix or take over an existing site?

Yes, and a good share of my work is exactly that: untangling sites that have grown messy, improving performance, and making them maintainable again.

Will I be able to update the site myself?

Yes. Everything is built with clean, consistent structure and clearly named components, so routine edits never need a developer.

What happens after launch?

Ongoing support is available for updates, new sections and performance monitoring. Plenty of clients start with a build and stay on afterwards.

Who will I be working with?

Me, directly. No account managers and no handoff to a junior. I scope, design, build and ship the work myself.

Who have you worked with?

FitTech platforms alongside Sky and Sir Mo Farah, travel and wellness products, and independent local businesses. The common thread is sites built to convert, not just to look good.

London, working with clients across the UK and further afield. Whether that means working remotely or spending time with your team in person is entirely up to you.

It gives you a fast, well-structured site your team can genuinely maintain. Where Webflow cannot express something, I write the code for it rather than forcing a workaround.

How do we get started?

Send a short note about the project and what a win looks like. If it is a fit, we book a call, agree scope, and you get a fixed quote.

Abstract dark purple and black design with a circular black void on the right surrounded by rings.

Webflow Expert

Build. Optimise.
‍Convert.

Omar Mahmoud - Elevating Websites
To Drive Growth and Conversions.

Start your project

View my work

60+

Successful
Projects

100%

Data driven designs

Years of experience

100%

SEO Optimised Websites

Hi! I'm Omar. A London based website developer specialising in building websites that convert.

Hand holding a phone showing the URUNN running app

My Services

Website Design

Clean, purposeful design that fits your brand and guides visitors toward action. Beautiful matters but working beautifully matters more.

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Brand-Led Layouts
02
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UX & User Journeys
03
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Mobile-First Design
04
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Conversion-Focused Pages

Start your project

Webflow Development

Custom Webflow builds that load fast, scale with your business and stay easy for you to edit without calling a developer.

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Fully Custom Builds
02
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CMS & Integrations
03
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Interactions & Animations
04
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Speed & Performance

Start your project

SEO & AI Visibility

Getting found used to mean Google. Now it means ChatGPT and Claude too. I optimise for both so you show up wherever customers search.

01
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Technical SEO
02
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Keyword & Content Strategy
03
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AI Search Optimisation
04
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Rankings & Visibility Tracking

Start your project

Marketing Creative

Social ads, banners and campaign assets designed to match your website, so your brand looks consistent everywhere your customers find you.

01
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Social Media Ads
02
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Display & Banner Ads
03
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Campaign & Promo Graphics
04
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Consistent Brand Look

Start your project

Maintenance & Updates

Websites need looking after. I handle the updates, fixes and tweaks that keep yours fast, secure and current while you run your business.

01
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Content & Copy Changes
02
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Bug Fixes & Tweaks
03
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Performance Checks
04
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Ongoing Improvements

Start your project

DESIGN ✦ BUILD ✦ ANIMATE ✦ MAINTAIN ✦ OPTIMISE ✦ INTEGRATE✦

FOUND BY AI ✦ FOUND BY CUSTOMERS ✦ FOUND ON GOOGLE ✦

My work

Real builds,
real results

From FitTech platforms built with Sky and Sir Mo Farah to local businesses winning bookings. Every project is built to load fast, rank well and convert.

Start your project

Case studies

URUNN

From unranked to first-page Google results

Full Webflow Build

SEO & Site Structure

CMS Architecture

GSAP Animations

Mvmnt

Visit

The AI-powered fitness app built with Sky

Webflow Platform Build

API Integrations

Scalable CMS

Custom Interactions

Go Wild

Visit

A local pet-care brand built to win bookings

Full Design & Build

Booking Enquiry Flow

Local SEO

Reviews & FAQs

WithU

Visit

Europe's fastest-growing FitTech brand

End-to-End Webflow Build

API Integrations

Scalable CMS

SEO & Performance

Vetpress

Visit

A prescription platform, from concept to launch

Full Product Design

Webflow Development

GSAP Animations

Waitlist-Ready CMS

Trvlwell

Visit

Travel wellness, launched with Priority Pass

Webflow Platform Build

API Integrations

CMS Architecture

Technical SEO

Laptop screen showing a website for premium study notes and exam solutions for university students.

USN

An AI-verified marketplace for study notes

React & Tailwind Build

AI Note Verification

Stripe Integration

Custom Analytics Dashboard

Your Stack, Connected.

I work with tools you want and need

What My Clients Say

"Omar has been a huge asset to the team since joining and I have worked with him across several website builds and iterations that he's built swiftly. I would definitely recommend working with Omar!"

Testimonial from Nancy on working with Omar

Nancy Serle

Marketing Lead, URUNN

"Omar is a total legend to work with! A natural problem solver, super proactive, and a real expert in his field. I've been impressed by all the work he's produced for our brands."

Testimonial from Georgia on working with Omar

Georgia Lidzey-Watson

Brand Marketing, Mvmnt x Sky

+47

Average uplift in conversions

Average reduction in bounce rate

"We at GoWild Pet Services were delighted with the website Omar built for us. His communication was excellent throughout, and the final result has already had a positive impact on our business."

Testimonial from Rachel from working with Omar

Rachel Costa

Founder, Go Wild

"Easily the smoothest web project we've done. Omar moved fast, nailed the look first time, and everything just works together behind the scenes."

Testimonial from Elias on working withOmar

Elias Khanouche

COO, Bati-b designs

Start your project

Case studies

Frequently Asked Questions

Everything worth knowing before we start working together.

Build. Optimise.‍Convert.

Hi! I'm Omar. A London based website developer specialising in building websites that convert.

My Services

Website Design

Webflow Development

SEO & AI Visibility

Marketing Creative

Maintenance & Updates

DESIGN ✦ BUILD ✦ ANIMATE ✦ MAINTAIN ✦ OPTIMISE ✦ INTEGRATE✦

FOUND BY AI ✦ FOUND BY CUSTOMERS ✦ FOUND ON GOOGLE ✦

Real builds, real results

Your Stack, Connected.

What My Clients Say

Frequently Asked Questions

Tell me about your project

Let's build a website that earns its keep.

Build. Optimise.
‍Convert.

Real builds,
real results

Let's build a website that
earns its keep.