About the project

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‍Mvmnt is the AI-powered at-home fitness app created by WithU in partnership with Sky. It turns your TV into a personal trainer using real-time body-tracking technology through Sky Live, offering form feedback, hundreds of workouts, and personalised programmes. Named Stuff's TV Gadget of the Year and T3's number one reason to buy Sky Live, Mvmnt has now expanded globally under full WithU ownership.

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My role

• End-to-end Webflow development of the web platform
• Worked alongside the design team to translate brand direction into a structured build
• Built API integrations and scalable CMS collections
• Led the creation of custom GSAP animation and interaction layers
• Full SEO and performance optimisation across all device sizes
• Ran structured testing across breakpoints and browsers before launch
• Accessibility optimised across all pages
• Fully responsive across all devices and browsers

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