About the project

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‍10XU is a London-based FitTech holding company and the connected ecosystem behind a portfolio of fitness, wellness, and travel brands. The company has powered over 1.5 million workouts, operates across 194 countries, and employs over 100 people globally. Their partners include Visa, Sky, McDonald's, Google, Vodafone, Amazon Fire TV, and Samsung. 10XU was recognised in the FT 1000 as one of Europe's fastest-growing companies and named in the Sunday Times Best Places to Work.

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My role

• Full design — all visual direction, layout, and creative decisions
• End-to-end Webflow development from concept to launch
• Built a multi-brand site architecture that houses four distinct product brands under one cohesive umbrella
• Implemented GSAP animations throughout
• Structured the CMS to allow each brand page to be updated independently
• Full SEO optimisation including page structure, metadata, and performance
• Accessibility optimised across all pages
• Fully responsive across all devices and browsers